Marky

The family's market research analyst.

Waste

One year of your market research, in money, time, energy, bad ideas and complacency.

Your own numbers, one year. The page only adds and multiplies, shows every sum, and sends nothing anywhere.

MoneyPaid for research this year (EUR)Agencies, panels, reports, tools.Share of it no decision ever used (%)What one hour of your team costs (EUR)

TimeYour team's hours on research nobody used (hours)Hours in meetings argued with no number on the table (hours)

EnergyStudies done twice (studies)Redone because the first was lost, unshared or set up wrong.Hours each one took (hours)

Bad ideas and complacencyBig decisions taken this year (decisions)Of those, checked against a measured number first (decisions)Of the unchecked ones, how many went wrong (decisions)What one wrong call cost, on average (EUR)Months since you last measured your own customers (months)

Wasted money

EUR 0

Research never used: EUR 0 × 0% = EUR 0
Bad ideas: 0 wrong calls × EUR 0 = EUR 0
Time and energy: 0 hours × EUR 0 = EUR 0

Wasted time: 0 hours; 0 on research nobody used + 0 in meetings with no number
Wasted energy: 0 hours; 0 studies done twice × 0 hours
Bad ideas: 0 wrong calls; out of 0 big decisions taken without a number
Complacency: 0%; of big decisions taken without checking a number (0 of 0); last look at your own customers 0 months ago